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Blog

How design can increase your property’s value by $200K

Design increases value because it manipulates subconscious cues:

  • EMOTIONAL VALUE

People buy how a space makes them feel: calm, efficient, aspirational.

  • FUNCTIONAL FLOW

A layout that eliminates friction is priceless. It feels bigger without being bigger.

  • SYMBOLIC CUES OF LUXURY

Materials, proportions, lighting, spatial logic: they communicate value immediately.

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Luxury is nervous system regulation

When was the last time you entered a room and felt your shoulders drop before you even realized why?

That’s what true luxury feels like.
Not the sparkle, not the marble, not even the scent, but the way your body exhales before your mind catches up.
I design for that moment.

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Your home is gaslighting you: the hidden emotional manipulation of bad design

That’s what I call a gaslighting home.

It’s the kind of space that subtly contradicts you. It tells you you’re disorganized when in fact the layout is just wrong. It makes you feel restless or heavy, not because you are but because the light, proportions and flow are quietly working against you.

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How one client found her confidence through a yellow dining room

She thought for a moment, then said, “Warmth. I want warmth.”
When I asked what color warmth looked like to her, she smiled, almost surprised by her own answer.
“Yellow. Not the lemon kind. The one that glows, like late afternoon in Paris.”

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From Paris to New York to Tel Aviv: why I design homes for the person you’re becoming not the one you are now

What no one tells you is that redesigning a home isn’t about cushions and paint. It’s about identity. It forces you to answer questions like:

  • who am I becoming?

  • what do I no longer tolerate?

  • if my home reflected the life I actually want, what would disappear? What would stay?

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The most overrated interior design trends of the decade

Somewhere along the way, timeless stopped meaning lasting and started meaning safe.
It became a marketing word, not a design principle. The idea was simple: if you choose the “right” neutral, the “right” brass faucet, and the “right” curved sofa, you’ll never have to change again.

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The psychology of ceilings: why height changes everything

Here’s the secret: ceilings change how we act. Low ceilings make people sit close, talk and relax together. High ceilings make us stand taller, think bigger and even breathe differently. The right ceiling can change the whole mood of a room without anyone realizing it.

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The renovation that changed everything; even a marriage

The first night after the renovation, I visited. The couple was cooking together in their new kitchen and laughing. They were sitting together at the dining table, something they hadn’t done in years. Their home didn’t just look nicer, it made their relationship feel stronger.

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Why I’ll never recommend an open floor plan again

Imagine sitting on the couch, trying to relax, but you hear the pots clanging in the kitchen and see the kids doing homework at the dining table. Everything is happening in the same big space and it feels like there’s no escape. That’s the problem with open floor plans.

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Have you ever felt inexplicably drained in your own home?

When I walk into a home, I’m not just seeing chairs and tables; I’m sensing the energy of the materials, the rhythm of the layout, the weight of textures on the body. For one client, a lawyer in Manhattan, his living room was a gallery of mismatched fast furniture: metal, glossy laminates and plastics everywhere. He couldn’t relax; he complained of headaches and restlessness.

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Luxury isn’t about money. It’s about emotional clarity.

Before I ever choose a piece of furniture, I ask questions. Not “What’s your budget?” or “What style do you like?” but:

  • What do you want this space to feel like at 8am on a Tuesday?

  • When you walk in after a long trip, what scent greets you?

  • If your home could whisper something to you every day, what would it say?

That’s where the design begins: deep in the personal and emotional layers most people don’t expect to talk about when they hire a designer.

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Neutrals aren’t timeless; they’re just non-committal

People often say, “I want something timeless.”
But here’s the truth: timeless doesn’t mean colorless.
Timeless is about resonance, not restraint. A room can feel grounded and elevated without being beige. It can feel peaceful without erasing your personality.

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You don’t have plants at home because you’re not healing

Plants ask for a kind of commitment. Not much, just a little: light, water, attention. Care. They require you to believe that tomorrow, you’ll still have the capacity to show up. That life will still be stable enough to let something grow.

But when someone’s been through upheaval: a divorce, grief, a breakup, a job loss, an international move, even that feels too much. I’ve had clients say to me, “I kill every plant I touch.” They laugh. I don’t.

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Why I said no to a 6-figure project (and what it taught me about designing for the right kind of success)

A few months ago, I received an inquiry from a high-profile couple in New York. Their penthouse had just undergone a full renovation and they were looking for a luxury designer to furnish it from top to bottom: art, lighting, furniture. Budget? Generous. Timeline? Reasonable. On paper, it was the dream.

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