Design increases value because it manipulates subconscious cues:
EMOTIONAL VALUE
People buy how a space makes them feel: calm, efficient, aspirational.
FUNCTIONAL FLOW
A layout that eliminates friction is priceless. It feels bigger without being bigger.
SYMBOLIC CUES OF LUXURY
Materials, proportions, lighting, spatial logic: they communicate value immediately.
Read MoreHere’s the secret: ceilings change how we act. Low ceilings make people sit close, talk and relax together. High ceilings make us stand taller, think bigger and even breathe differently. The right ceiling can change the whole mood of a room without anyone realizing it.
Read MoreLuxury is not just about wealth or grandiosity. At its core, luxury represents rarity, exclusivity, and supreme comfort. It’s a feeling, one that arises from the finest craftsmanship, attention to detail, and careful curation of space. As someone who grew up in Paris and later pursued a Master’s thesis in law about the luxury industry, I’ve always been immersed in the world of high-end design and the power it holds to influence how we feel in our environments. Later, I further honed my understanding by completing a second Master's in Luxury, Innovation, and Design, where I explored how luxury intersects with contemporary innovation.
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